SignalRouteReputology no longer exists as a separate product — reputology.com redirects to gatherup.com after the acquisition. If you arrived here searching for Reputology, you’re actually evaluating GatherUp.
Comparison
SignalRoute vs GatherUp
GatherUp is the result of Reputology being acquired and folded into Traject’s GatherUp stack. Reputology.com now redirects to gatherup.com. Strong multi-location monitoring across 100+ sites; the request side is more campaign-driven than QR-and-go.
See the full SignalRoute feature set, the $30/mo pricing breakdown, or read how the routing actually works before deciding.
Side by side
Feature comparison
| Feature | SignalRoute | GatherUp |
|---|---|---|
| Public, transparent pricing | Yes | Yes — public |
| Annual contract required | No — month-to-month | No — month-to-month, 20% off annual |
| Multi-platform (Google, Yelp, Facebook, etc.) | Yes | Yes |
| Full brand customization | Yes | No |
| QR code generation | Yes | No |
| Multi-location pricing | +$15/mo per extra location | $60/mo per location |
| Time to first review request | Under 5 minutes | 1–2 hours |
| Starting price | $30/mo | $99/mo (single location) |
How we're different
Why SignalRoute exists
The differences that matter when you're actually choosing.
Routing vs. monitoring
GatherUp’s strength is monitoring reviews after they land — sentiment analysis, topic tagging, alerts. Ours is routing customers to leave reviews in the first place. Different jobs; we cost a third as much for the routing job.
Single bill, all locations
We charge $30 for the first location and $15 each additional, on one bill. GatherUp charges $60–$99 per location depending on count, with separate Listings Hub at $40/mo/location.
QR-first vs. campaign-first
We hand you a QR and a link. GatherUp expects you to configure email/SMS templates, set NPS survey logic, configure alert routing, and build widgets — then send customers through campaigns.
No NPS / sentiment overhead
If you wanted NPS surveys and sentiment analysis, GatherUp is built for it. If you just want more Google reviews, that machinery is overhead. We skip it.
From zero to live
3 steps vs. 7
What it actually takes to send your first review request.
SignalRoute
~5 min- 1Sign up — $30/mo
- 2Paste Google + Yelp URLs
- 3Print QR or share link
GatherUp
hours to weeks- 1Trial signup
- 2Import locations
- 3Configure monitoring sources
- 4Set up email + SMS templates
- 5Configure NPS survey logic
- 6Set alert routing
- 7Configure widget
Where GatherUp shines
- Multi-location dashboards built for restaurants, retail, fitness chains (Hillstone, Gold's Gym, House of Blues are marquee customers)
- Monitoring across 100+ review sites
- NPS surveys, AI reply templates, sentiment analysis, and topic tagging
Where GatherUp falls short
- The Reputology → GatherUp rebrand created confusion for customers searching for the original product
- Originally built for monitoring; the request-and-collect flow remains more campaign-heavy than a single QR-and-link
- Per-location pricing scales painfully past 10 locations
- $99/mo single-location tier is 3× SignalRoute for monitoring most SMBs don’t use
In their own words
What GatherUp customers actually say
Verbatim from G2, Capterra, BBB, and Trustpilot reviews.
“The Reputology → GatherUp migration was confusing — I lost track of my account.”
“Limited request capability vs. monitoring strength.”
“Wanted easier integration with response workflows.”
Honest call
Which is right for you?
No tool fits every business. Here's the honest answer.
Pick GatherUp when
GatherUp is the right fit
- You operate 5+ locations and need centralized monitoring across 100+ review sites
- You want NPS surveys, sentiment analysis, and topic tagging
- You need per-location user permissions and workflow assignment
Pick SignalRoute when
SignalRoute is the right fit
- You run 1–2 locations and don’t need 100-source monitoring
- You want to ask for reviews, not just monitor reviews you already have
- You don’t want NPS surveys, sentiment analysis, or topic tagging in the workflow
Pricing
GatherUp: $60–$99/mo per location (publicly listed)
Small Business $99/mo (1 location, 14-day free trial). Multi-Location $60/mo per location (2–10 locations, scales for larger tiers). Agency custom. 20% annual discount. Listings Hub $40/mo/location add-on. Includes 300 SMS plus 3,000 email credits per month per location.
SignalRoute
$30/mo
First location · $15/mo each additional · 7-day free trial · no contract
Bottom line
When SignalRoute is the right choice
GatherUp is for monitoring and analyzing reviews you already have. SignalRoute is for getting more positive ones in the first place. If you want both, ours is much cheaper for the routing job and you can add a dedicated monitoring tool only if you actually need it.
FAQ
SignalRoute vs GatherUp
Is SignalRoute a real alternative to GatherUp?
For most small and mid-sized businesses, yes. SignalRoute focuses specifically on review routing — making it one tap for happy customers to leave a public review, and offering a private feedback channel as an alternative for anyone who'd rather reach you directly. GatherUp multi-location review monitoring (formerly reputology), which is broader, heavier, and significantly more expensive.
How does pricing compare to GatherUp?
SignalRoute is $30/mo for the first location and $15/mo per additional location, all on one bill, month-to-month. GatherUp pricing: Small Business $99/mo (1 location, 14-day free trial). Multi-Location $60/mo per location (2–10 locations, scales for larger tiers). Agency custom. 20% annual discount. Listings Hub $40/mo/location add-on. Includes 300 SMS plus 3,000 email credits per month per location.
What does GatherUp do better?
Multi-location dashboards built for restaurants, retail, fitness chains (Hillstone, Gold's Gym, House of Blues are marquee customers). Monitoring across 100+ review sites. NPS surveys, AI reply templates, sentiment analysis, and topic tagging.
When would I correctly pick GatherUp over SignalRoute?
You operate 5+ locations and need centralized monitoring across 100+ review sites. You want NPS surveys, sentiment analysis, and topic tagging. You need per-location user permissions and workflow assignment.
Is there a free trial?
Yes — SignalRoute starts with a 7-day free trial. No credit card required to start; add billing when you're ready to keep your review page live.
Does SignalRoute do review gating? Isn't that against Google's policy?
We don't do review gating. Every customer can leave a public review on Google, Yelp, Facebook, or any other platform you list — regardless of how they rated their experience. The private feedback channel is an alternative customers can choose, not a filter we apply. Nobody is blocked from posting publicly. This is the same compliance posture BrightLocal and other reputable tools take.
Try SignalRoute today
7 days free. No credit card required to start. Set up your first review page in under 5 minutes.