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Definition

Google Business Profile

Google's free business listing product — formerly Google My Business — that controls how your business appears in Google Search and Google Maps.

Google Business Profile (GBP) is the listing for your business that appears in Google Search and Google Maps when someone searches for your business name or for businesses like yours nearby. It's free to claim and manage at business.google.com.

Reviews collected on a Google Business Profile show as star ratings in search results, on the map pin, and in the Knowledge Panel that appears for branded searches. For local businesses, the GBP is typically the single most important online asset — it drives more traffic than the company website for most service-based local businesses.

The current review URL pattern is `search.google.com/local/writereview?placeid=<your-place-id>` — the deep link that opens directly to the review form when a logged-in Google user clicks it. Tools like SignalRoute let you route customers to this link in a single tap.

FAQ

People also ask about google business profile

How do I find my Google review link?

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Search for your business on Google Maps, click your listing, and look for a “Get more reviews” button — it'll show you the direct link. Alternatively, use a free Google review link generator (we offer one at /tools/google-review-link).

Can I have a Google Business Profile if I don't have a storefront?

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Yes — service-area businesses (plumbers, contractors, mobile services) can have a GBP with the address hidden and a service area defined instead. The review collection works the same way.

See also

Related terms

Review routing

A review collection method where customers are invited to leave a public review on the platform of their choice (Google, Yelp, Facebook, etc.) — and unhappy customers are also offered a private feedback channel as an alternative they can opt into.

Online reputation management

The practice of monitoring, influencing, and responding to what's said about a business across review sites, social media, and search results.

Review velocity

The rate at which a business accumulates new reviews — typically measured as new reviews per month — and a key signal in Google's local search ranking.

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