Review software for small business

Review software that doesn't require a sales call.

$30/month. Live in five minutes. Public reviews go to Google, Yelp, or Facebook in a tap. Frustrated customers get a private channel to you — alongside the public ones, never instead of. No contract.

7-day free trialNo credit cardNo sales callCancel any time
Built to comply with FTC + Google review policy
The category problem

Most “review software” isn't built for small business.

The category leaders charge $300–$600 per location per month and need a 30-minute sales call before they'll quote you. They're great products — for 200-location franchise rollouts, which is who they're sold to.

Hidden pricing

Birdeye, Podium, Reputation, ReviewTrackers, Customer Lobby, Swell — all gate pricing behind a demo. Real cost: $300–$600/mo per location. You won't know until you're 30 minutes into a call.

Bundled overkill

Most include messaging, surveys, payments, web chat, social posting, AI agents, and a CRM you'll never wire up. You pay for the whole bundle to use the one feature you came for.

Annual contracts

Most enterprise review platforms require a 12-month prepay. SignalRoute is monthly, no contract, cancel any time from the dashboard.

Side by side

SignalRoute vs. the enterprise stack.

How SignalRoute stacks up against the typical category leader (Birdeye, Podium, Reputation). Every line is honest — where they're competitive, we say so.

FeatureSignalRouteCategory leaders
Public list price$30/mo$300–$600/mo (after sales call)
Sign up without a sales call
Live in 5 minutes
Multi-platform review routing (Google, Yelp, Facebook, BBB, +)
Private feedback channel for unhappy customers
FTC- + Google-compliant by designVaries
QR code generator + print kit
Custom branding (your name, never theirs)Often paid add-on
Real-time analytics dashboard
Annual contract required
Cancel from the dashboard
Bundled CRM / messaging / surveys you don't need

Pricing for category leaders sourced from public reviews, G2, and reported customer quotes. See full per-competitor breakdowns at /compare.

The product

Tap a star. See the whole flow.

The exact thing your customer sees, from rating to review platform.

tap a star

Step 1 — Customer rates

How was your experience?

5 of 5

Routing public

Private inbox

Owner email · instant

M

Marcus J.

now

Service was slower than I expected and the part I needed wasn't in stock — wanted to give a heads-up before leaving a public review.

You see it before Google does — call back, refund, fix it.

Public review

Customer picks the platform

One tap → live on Google in seconds.

Pricing

One tier. No surprises.

Everything is included. The only thing that scales is the number of locations.

Per location

$30/month

Billed monthly. Cancel any time.

  • Multi-platform routing (Google, Yelp, Facebook, BBB, +)
  • Private feedback inbox for unhappy customers
  • Custom branding — your name, not ours
  • Real-time analytics dashboard
  • QR code generator + print kit
  • Unlimited customers, unlimited reviews
  • FTC + Google compliant by design
  • Email + in-app support
Start your free trial

7-day free trial · No credit card · No sales call

Multiple locations? See volume pricing at /pricing.

About review gating

Every customer can post publicly. Always.

Review gating — selectively soliciting positive reviews and burying negative ones — is banned by the FTC and Google. SignalRoute does not do that. The same set of public review platforms appears for every customer regardless of rating; the private feedback option for unhappy customers is shown alongside the public ones, never as a substitute.

Read the full FTC + Google compliance breakdown
FAQ

The questions buyers actually ask.

What's the difference between SignalRoute and Birdeye / Podium / Reputation?

Three things. (1) Pricing: $30/month flat, vs. their $300–$600/month-per-location after a sales call. (2) Scope: we do review routing very well, instead of bundling messaging, surveys, payments, and CRM you'll never use. (3) Time-to-live: 5 minutes, vs. their 2–4 weeks of onboarding and contract negotiation. We're built for actual small businesses, not 200-location franchise rollouts.

Is this review gating? I've read Google bans that.

No. Every customer using your SignalRoute link sees the same public review platforms — Google, Yelp, Facebook, etc. — regardless of how they rated the experience. Low-rated customers also see a private feedback channel to you, but it's offered alongside the public platforms, never as a substitute. We built the entire flow against 16 CFR § 465 (the FTC Consumer Reviews Rule) and Google's review policy. See /no-review-gating.

Will customers see SignalRoute branding?

No. The page they tap into uses your business name, your logo, and your colors. The customer never sees the SignalRoute name — it's your review page, not ours.

Can I cancel any time?

Yes. Monthly billing, no contract, no annual commitment. Cancel from the dashboard in two clicks; we don't make you call to cancel.

What integrations do you support?

Public review platforms: Google, Yelp, Facebook, BBB, Trustpilot, TripAdvisor, Apple Maps, Healthgrades, Houzz, Angi, and 12+ others. The point of SignalRoute is being focused, so we don't try to be a CRM or a help desk. Most owners pair SignalRoute with the tools they already use.

How long does setup take?

Under 5 minutes. Sign up, paste your Google review link, upload your logo and pick a brand color — your live review page and printable QR are ready. No technical skills, no developer, no Zapier middleware.

Skip the sales call.

7-day free trial. No credit card. Live in under 5 minutes. $30/mo, no contract.

Start your free trial

7-day free trial · No credit card · Cancel any time

7-day free trial · No credit card

$30/mo · live in 5 minutes

Start free trial