All free tools

Local citation checker

Find every directory your business is missing from. 10 directories that matter, ranked by impact on local search.

Enter your business name + city above

Google Business ProfileCritical

If missing, claim at business.google.com — the single most important listing.

Apple Maps (Business Connect)Critical

iPhone users default to Apple Maps. Claim at businessconnect.apple.com.

YelpCritical

Whether you like Yelp or not, prospects use it. Claim at biz.yelp.com.

Bing PlacesImportant

Bing powers DuckDuckGo and ~10% of US searches. Claim at bingplaces.com.

Facebook PageImportant

Required for Facebook reviews + Marketplace presence.

Better Business BureauImportant

BBB carries weight with older customers. Free non-accredited listing available.

Nextdoor for BusinessImportant

Nextdoor recommendations drive 40%+ of bookings for some service trades.

Yellow PagesNice-to-have

Aging audience but still ranks for some local long-tail queries.

Foursquare / City SearchNice-to-have

Powers data feeds for many smaller apps + Snap Maps.

TrustpilotNice-to-have

Strong for ecommerce; less so for hyperlocal services. Free basic listing.

Every listing is another place to collect reviews

One link routes customers to all of them.

Once you've claimed your directories, SignalRoute routes happy customers to whichever you list — Google, Yelp, Facebook, BBB, Apple Maps. Customers tap once; reviews land where they matter most. $30/mo.

FAQ

Common questions

What's a citation and why does it matter?

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A citation is any mention of your business name, address, and phone number on a third-party site. Google's local rank algorithm uses citations as one of the strongest signals of legitimacy and stability — businesses listed on more authoritative directories rank higher in the local pack. The 10 directories above cover the highest-leverage citations for North American local services.

Why a checklist instead of an automated check?

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Automated scraping of these directories needs either a paid SERP API or risks IP blocks with brittle scraping that breaks every few weeks. The checklist version produces the same end result — a list of where you are vs. where you're missing — in about 5 minutes of clicking, with no false positives.

Do I need to be on every directory?

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No. Critical (Google, Apple Maps, Yelp) is non-negotiable for any local business. Important (BBB, Bing, Facebook, Nextdoor) covers ~95% of remaining local search traffic. Nice-to-have (Yellow Pages, Foursquare, Trustpilot) is opportunistic — claim them if free, ignore if they want money.

What is NAP consistency and why does it matter?

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NAP = Name, Address, Phone. Google cross-references your NAP across directories; inconsistencies (different suite numbers, dashes vs. dots in phone numbers) hurt your local rank. When you claim a new listing, copy your Google Business Profile NAP exactly — same punctuation, same abbreviations.

Will SignalRoute help me get more reviews on these directories?

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Yes. SignalRoute's routing flow lets you list every platform you're claimed on — Google, Yelp, Facebook, BBB, anywhere — and customers tap to choose. Happy ones get routed to public reviews; unhappy ones see a private feedback channel before the bad review lands. $30/mo, 5-minute setup.