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Google Business Profile scorecard

Grade your GBP across 7 axes. Get an A–F score and the highest-impact fixes — in 60 seconds, no signup.

Total Google reviews

1.0 to 5.0

Avg over last 90 days

Reviews you've replied to

Owner-uploaded only

Google Business Post

Out of 10

Your GBP score

D

66/100 — Slipping

Score breakdown

Average rating90/100 · weight 22

4.6★

Total review count84/100 · weight 18

87 reviews

Recent review velocity65/100 · weight 18

~3.0/month

Response rate40/100 · weight 14

40% of reviews replied to

Photo count50/100 · weight 10

12 photos

Post freshness25/100 · weight 8

45 days since last post

Profile completeness70/100 · weight 10

7/10 fields filled

Highest-impact fixes

Post freshness

Posts decay after 7 days. A weekly post (offer, update, photo) signals to Google your listing is actively maintained.

Response rate

Responding to reviews is a documented ranking factor. Aim for 100% on negatives, 50%+ on positives. Even a one-line 'thank you' counts.

Photo count

Listings with 15+ photos get ~35% more click-throughs (Google's own data). Add team, work-in-progress, before/after, vehicles.

Profile completeness

Fill every field — hours, services, attributes, description, secondary categories. Each one is a search trigger you're missing.

Two of the seven axes are about reviews

The fastest way to move your score is more reviews. Here's how.

SignalRoute routes happy customers to Google in one tap and gives unhappy ones a private feedback channel — so your review count, velocity, and rating all move at once. $30/mo, 5-minute setup.

Start free trialSee how it works

FAQ

Common questions

What does the scorecard measure?

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Seven axes weighted by their actual impact on Google's local rank algorithm and on customer conversion: average rating (22%), total review count (18%), recent review velocity (18%), response rate (14%), photo count (10%), profile completeness (10%), post freshness (8%). Each axis is scored 0–100 against benchmarks observed across competitive local-services categories.

Where do I find these numbers on my Google Business Profile?

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Open business.google.com (the GBP dashboard). Average rating and review count are at the top. Click Reviews to see how many you've replied to (response rate). Click Photos for the count. Click Posts for the date of your last update. Click Info to count how many fields are filled.

Why does review velocity matter more than total count?

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Google's local pack heavily weights recent activity. A business getting 4 reviews/month consistently outranks one with 200 lifetime reviews and zero in the last 90 days. The algorithm reads silence as 'either out of business or coasting,' both bad signals.

Should I respond to every review?

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Always negatives (within 48 hours, calmly, without arguing facts publicly). At least 50% of positives. Responding is a documented ranking factor and a documented conversion factor — prospects read your responses as much as the original review.

What's the fastest way to move my score from C to A?

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Three things, in this order: (1) Fix every empty field on your GBP (one afternoon). (2) Set up a system to ask every happy customer for a review — that's where SignalRoute comes in: $30/mo to route 5-star intent to Google and bad-review intent to a private channel. (3) Reply to every existing review. Most C-grade profiles become B's within 60 days of doing these three.